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Main >> New Coupons and News
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Coupons and Coupon Codes - Why Everyone Loves Them. (Mar 24 6:26 AM)
Coupons and Coupon Codes - Why Everyone Loves Them.<<<<
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Everyone knows, when you buy a product and use a money-off coupon or coupon code, you help stretch your budget and save a couple of bucks. But, you may not know that you are also stretching the marketing budget of both the product manufacturer and the retailer who offered you that coupon or coupon code. When a coupon is redeemed, everybody wins! Here’s why everyone loves coupons.<<<<
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How it works - The Anatomy of a Coupon<<<<
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So you’re sipping your coffee, reading the Sunday paper and you spot a money-saving coupon. If you’re one of a small minority, you actually take the time and effort to clip the coupon and physically use it the next time you shop in the participating store. But, most readers don’t. Coupon redemption rates vary greatly depending on the brand, the product, and the particular discount being offered. In general, far less than 3% of the coupons on a specific item found in a Sunday newspaper or magazine will be redeemed.<<<<
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The news gets better for those consumers who chose to use an online coupon or coupon code. Participation rates, accessibility, and ease-of-use are key upgrades from conventional paper coupons to online coupons and coupon codes. Online coupons and coupon codes allow a shopper to save some money without having to physically cut a piece of paper out or worrying about looking ‘cheap’ in front of other shoppers during the redemption process. A user can simply copy and paste a coupon code into a form field while they checkout of their favorite online store…nothing to it!<<<<
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Online coupons are also very easy to locate when you’re preparing to make a purchase online. The 2 extra minutes spent locating and redeeming an online coupon or coupon code can often save a shopper a substantial amount of money. Many online coupon websites have thousands of up-to-date coupons from hundreds or even thousands of online stores and they’re just a couple clicks away.<<<<
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For example, CouponDispatch.com is a coupon directory site that updates their offers daily. They offer features like an RSS feed of their expiring coupons, an A-Z Store Directory packed with over a thousand participating stores, easy coupon sharing capabilities to facebook or twitter and other social networks, and search options to find certain types of coupons like ‘free shipping’, ‘buy 2 get 1 free’, or ‘clearance sale’. Another compelling point is that online coupons save trees simply because you don’t have to print anything on paper to use them. Features and conveniences like these make online coupons the more desirable alternative to conventional print coupons. The numbers back that up…<<<<
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Participation and redemption rates for online coupons are much higher than clipped coupons. Online coupons and coupon codes boast redemption rates of 10% and higher in some cases, depending on the discount, brand, or product. Simply put, people feel more comfortable using online coupons so they redeem more of them!<<<<
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But, as we said, coupons are a win/win/win situation. Both the online coupon, as well as the printed coupon in the newspaper (that the manufacturer paid for), are used as legitimate reasons to sell more product to the retailer. Usually, (as the manufacturer hopes) the retailer ends up buying additional cases of product for their store. No retailer wants to run out of product especially while it’s flying off the shelves in the store or website!<<<<
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Though the coupon redemption might be small, the actual sales generated by the coupon offer does increase demand for the product or brand. But, instead of selling a substantial amount of additional product at a deeply discounted price, the manufacturer can sell their product at regular wholesale to the retailer. In this regard, the manufacturer wins! <<<<
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Here’s why:<<<<
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The money-off coupon or coupon code you used while purchasing your item is sent by the retailer back to the product manufacturer. The manufacturer reimburses the retailer the face value of the redeemed coupon plus a handling fee. So, although you purchased the product at a discounted rate, the retailer benefits from increased sales at their normal retail price (after the manufacturer redeems the coupon at faced-value) and the bonus of a handling fee paid on each coupon redeemed. As there are usually thousands of coupons redeemed by the retailer each week, the handling fee becomes a substantial profit center each year. The retailer wins!<<<<
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So, as you can see, it is a win/win/win for you, the consumer, the manufacturer and the retailer. Now, doesn’t that make you feel good about using a coupon?
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Free Coupons and Coupon Codes - Save on Every Online Purchase! (Mar 12 10:56 AM)
CouponDispatch.com offers free coupons and coupon codes to our visitors. We have been working hard to create a comprehensive directory of updated coupons and discounts from hundreds of the top online stores. Make sure you always visit Coupon Dispatch before every online shopping excursion, we update and add free coupons every single day.<<<<
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Free coupons are a great way to save money. And unlike sales, you don't have to wait for the discount to be offered, you get your discount immediately when you use a coupon code while shopping online.<<<<
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If you don't find the perfect free coupon in our coupon categories, try searching for coupon codes and discounts by store name, or by offer type (ex. 'free shipping'). As you browse through Coupon Dispatch, you'll find there are many ways to find your free coupons. Now get to work and start saving big with free coupons!
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Coupons were last updated on July 31, 2010
